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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Jaynie L. Smith
Publisher: Crown Publishing Group

1: Blogging Gives You a Competitive Advantage. You know you need a unique selling proposition for your business, but a USP that also carries an implied guarantee will truly differentiate your business and help you stand out above the competition. Use this profile as your Talk to your customers - why did they choose your company over a competitor? May 31, 2013 - However, the lack of attention that blogging receives compared to social media (a search for “business blogging” brings up just over 1 million results while “business social media” brings up 33 million) has created the notion that it is Reason No. Create materials that specifically address your competitive advantage, and make sure your messaging is unique. It assesses the organization's ability to create customer value through its activities. Here are three things you can do to make your business stand out from your competitors. Dynamic Three characteristics that make a capability distinctive are as follows: The aggregate reason for doing an internal analysis is to assess what the organization has or does not have and what it can and cannot do—in other words, its strengths and its weaknesses. How to Beat the Competition Want to beat the competition and have more customers choose your business? Apr 8, 2013 - What questions do you hear over and over? Solve the problem with these small business marketing strategies. Answers from your marketing Answers from your marketing team: Work together to create an ideal customer profile that clearly defines the types of people you are trying to attract. Aug 19, 2012 - Capabilities that lead to a competitive advantage today may not continue to do so as market conditions and competitors change.